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Docs: superstore

This guide explains how to manage the merchandise/store section of your website.

Quick Start: Adding a New Product

To add a product to your store:

  1. Create a new post in Ghost Admin (go to Posts → New Post)
  2. Add the tag "merch" to the post (this is required)
  3. Fill in these fields:
    • Title: Your product name (like "COC Hoodie")
    • Feature Image: Upload a photo of your product
    • Content: Enter the price (like "$45.00")
    • Excerpt: Paste the link where people can buy it (like "https://store.example.com/coc-hoodie")
  4. Publish the post - it will automatically appear at /superstore/

Understanding How Products Display

Your store page shows 9 products per page. When visitors click on a product, they're taken directly to your external store to make the purchase. Each product shows an image, name, and price.

Editing the Store Page Banner

The banner at the top of your store page can be customized:

  1. Go to Pages in Ghost Admin
  2. Find the page called "superstore-hero"
  3. Edit the content and/or feature image
  4. Save your changes

Setting Up External Purchase Links

Since products link to external stores where customers actually buy them:

  1. Edit the product post in Ghost Admin
  2. Click the gear icon (Post Settings) in the top right
  3. Scroll down to "Custom Excerpt"
  4. Enter the full purchase URL including https://
  5. Example: https://shop.stickermule.com/products/coc-hoodie
  6. Save the post

Important Notes

The "merch" tag is special:

  • It automatically routes posts to the store section
  • Make sure to use "merch"

Tips for Success

DO:

  • Use high-quality product photos
  • Include prices in the content field (like "$45.00")
  • Always include https:// in your purchase links
  • Test all purchase links to make sure they work

DON'T:

  • Forget the "merch" tag (the product won't appear)
  • Forget to include the full URL with https:// in the excerpt field

Troubleshooting

Product not showing up?

  • Check that it has the "merch" tag (without the #)
  • Make sure it's published, not a draft

Links not working?

  • Ensure the custom excerpt field contains a valid URL
  • Include https:// at the beginning
  • Test the link in a new browser tab

Images not showing?

  • Check that you've uploaded a feature image
  • Try re-uploading the image if it's not displaying

Store banner not updating?

  • Make sure you're editing the Page called "superstore-hero", not a post
  • Check that you've saved your changes

Page URLs for Reference

  • Store page: /superstore/
  • Page 2, 3, etc: /superstore/page/2/, /superstore/page/3/
  • Individual products link directly to your external store

Remember: Just add the "merch" tag to make any post a store product, and always include the purchase link in the excerpt field.